Here are this week’s top five advertising agency posts from top advertising agencies:
SMM Advertising/Long Island, NY
Looking to Thomas Edison For Marketing Agility
Lessons from Innovation expert Sarah Miller Caldicott: team collaboration practices from Thomas Edison’s Lab. Read the post here.
Digital. Is It The Best Word We’ve Got?
Phelps Marketing Communications/Los Angeles
Has the word “digital” worn out its use? With all of the recent changes, it helps to replace “digital” with “network” to get into the mindset of consumers. Read the post here.
The Shift From Branding To Emotional Branding
What exactly constitutes a great brand concept today? In this over-saturated marketplace, it’s the emotional aspect of products and services that will be the key difference between a consumer’s ultimate choice and the price they will pay. Read the post here.
Why Health, Medical & Pharma Can No Longer Afford To Be Antisocial